What is social media marketing?

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Social media marketing is the modern form of marketing done on social media channels. With the emergence of a variety of social interaction channels, the attention of advertisers and marketers shifted to this potentially amazing medium. This way of marketing is virtually more powerful than traditional advertising channels like print media, television, and radio. People belonging to the early decades of the 20th century can still remember the kind of advertising used then through radio.
Time passed and as the technology unfolded, the emergence of the internet in the last decade of the 20th century transformed the face of technology and relationships. Yes, the internet had immense results on relationships and human interactions through the advancement of technology. Nowadays, simple news can become viral through the use of social media channels, most popularly Facebook.
If you are not aware of social media channels except the famous ones like Facebook, Instagram, Whatsapp, and Twitter, then don’t worry. We are here to inform you about the latest trends in social media marketing. Facebook was the pioneer in this social media industry, which was founded back in 200 by Mark Zuckerburg. Since then, this platform has not looked back and has taken over many other significant businesses as well.
Now, Instagram and Whatsapp, two rapidly growing social interaction platforms, have been taken over by Facebook. Apart from this platform, other social media channels are as follows:
Twitter
Pinterest
Snapchat
Reddit
Tumblr
LinkedIn
Google+
Youtube
The reason I put Youtube, in the end, is that most people do not know that it is also a social media interaction platform, and it is the second most powerful medium after Facebook having a huge amount of users. Well, the process of marketing and advertising through these social media channels is known as social media marketing. It is a hot skill nowadays, and many companies are investing millions in hiring social media specialists and running AD campaigns.
The benefits of social media marketing are that the AD campaigns are targeted to the required audience and not random like TV and print advertisements. This saves a huge fuel in terms of money and gives a better return on investment as compared to old marketing media. This has become now a billion-dollar industry, and many startups and even large organizations have social media teams to handle their social media accounts. If you haven’t tried social media marketing yet for your branding, it is the time to take action.
Whether you are an artist, professional, or run a business, you can use social media marketing to bring traffic to your online presence (Facebook page, website, etc.). This is a powerful and economical method of marketing and will surely serve you in the best way possible. Hire the services of social media agencies or learn these skills by yourself to take your life to the next level.

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