SEO stands for Search Engine Optimization, which is a process of ranking the sites on the first page of the search engine. The top search engine now is Google, which has outsmarted its competitors within a decade. The websites must become more visible when users search the content using different queries. A query is a term used by the user to seek out any information on Google. Google gives importance to those websites which are rich in quality content and follow the standard techniques approved by Google.
SEO is optimizing the website and its pages to make it more discoverable by the users. If they search for any information, the search engine tries to show the results best suited to the user’s needs. The business struggle to advertise their services and products on the first page of Google. This is done by the paid ads campaign, which is an expensive option as compared to SEO. Search engine optimization is the least expensive way of bringing organic traffic to the site. This objective is achieved by using several techniques and tactics to win over competitors.
You need to identify your competitors before planning the SEO strategy and start implementing it. Without analyzing the techniques used by your competitors, chances are you will waste a lot of time and energy using different methods. Sometimes, the SEO persons use the outdated methodology to rank the websites, which rarely works. So, it is essential for the SEO person to keep himself updated with the latest advancement in the Google search algorithms.